Global GlobalAs a global corporation, the Fujifilm Group engages in a range of programs that contribute to societies outside Japan. These programs include activities appropriate to the diverse customs and cultures of various regions and address social issues as well as provide support for educating the next generation.
FUJIFILM U.S.A., Inc., based in New York, engages in many CSR activities, through partnerships with NPO organizations focusing on health and human services, arts and culture, education and the natural environment. As part of its activities to promote environmental conservation and preservation, Fujifilm provides continued support for the Fujifilm Giant Panda Habitat at the Smithsonian's National Zoological Park in Washington, D.C. Pandas are one of the most endangered species in the world and the goal of our sponsorship is to support research to help increase the panda population and to promote educational awareness for people of all ages about preserving pandas for future generations. In this section, we provide an introduction to the principal activities of FUJIFILM U.S.A. in 2005 and 2006.
Mei Xiang and her cub, Tai Shan
Photo Courtesy of the Smithsonian's National Zoo
Fujifilm provides funds for support of the giant panda project of the Smithsonian's National Zoo and is scheduled to continue to fund the program that began in 2000, for 10 years through 2010. In 2000, two giant pandas, named Mei Xiang and Tian Tian were welcomed from Szechuan, China to the zoo, where research is in progress to determine the ideal habitat for giant pandas. On July 9, 2005 a baby panda was born to the pair, and it was named Tai Shan, based on popular vote via the Internet. Information on the development of the baby panda is available on a regular basis on the Zoo's website, and viewers can watch Tai Shan live via the panda cam section of the website. The number of people who have accessed the website since Tai Shan was born has exceeded approximately 26 million, and the number of people who have visited the zoo since the pandas were first put on display in 2001 has exceeded 10 million.
Volunteers participating in the “Food-PATCH” Food Support Program
On FUJIFILM U.S.A.'s annual volunteer day, employees repackaged food that was received at Food-PATCH in bulk packages so that centers in the area can redistribute the food free of charge to persons in need of assistance.
